Social media marketing is a critical component to modern online marketing through portraying a compassionate and
competent company image. It reminds customers (and potential customers) regularly and non-intrusively that your company is still alive and active. It also integrates cleanly with everything else that we do.
It integrates with our SEO services in three ways:
- Larger social media accounts syndicate links directly to various
social media scraper sites, aggregators, and various social media analytics sites.
- In the past year, SEO's have increasingly
been observing, and Google has acknowledged, what are known as social indicators. The level and quality of
raw social media activity is now unquestionably a significant off-page Google ranking factor, and a part of your site's rating in terms of value and trustworthiness.
- Indirect backlinks, linking to social media profiles internally and externally on the social sites themselves, and then in turn to the corporate site. This forms a natural 'web of links' that is difficult to obtain via other methods.