SEARCH ENGINE OPTIMIZATION
The Essentials of SEO

When executed correctly, no form of online marketing yields a higher ROI than Search Engine Optimization (SEO). While Northcutt offers a variety of online marketing services, SEO resides at the center of our approach. The math is simple. While countless companies dump hundreds of thousands of dollars in Pay Per Click (PPC) Marketing every month, smart firms rank on all of the same search phrases, while maintaining a Cost Per Click (CPC) of $0.00.

SEO occurs in two places- 'on page' and 'off page', which means quite simply that ranking factors exist both on your web site (in it's content and factors that you directly control) and off of it (in who links to you). Northcutt relentlessly studies these factors as they apply to each of the major search engines, and optimizes your web site to rank on the most profitable search terms in Google, Yahoo!, Bing, and other search engines. We also build large amounts of links to your site using creative, but ethical 'spam free' methods.

Why Choose Northcutt for SEO

There are many factors that make choosing Northcutt for SEO an easy decision.

  1. The Northcutt off-page SEO process incorporates 22 link building methods, leading to the creation of some of the most balanced and natural backlink portfolios possible.
  2. Our links are good. Very good. Even if one of our SEO campaigns utterly failed (which has never happened), our methods would still yield strong traditional marketing benefits and direct traffic.
  3. All backlinks that we create are intended to be permanent, and are never rented. We provide an ongoing service that maximizes search opportunities once, and moves on to the next opportunity. Our goal is for zero long-term upkeep costs on individual search phrases.
  4. Organic strategies. While efforts are made to directly build backlinks, we aim to put mechanisms in place that will fuel natural, 'hands off' link building for the life of your web site.
  5. Honesty & transparency. We disclose our methods before we execute them, and actual links as they're built. It's crucial to us that our clients' brands are never portrayed in a negative or unexpected manner.
  6. We participate exclusively in ethical SEO. This preserves both your image and search rankings as search engines grow more advanced at combating web spam.
  7. Our SEO experts have analyzed the rankings behind thousands of web sites over the past decade. When we make adjustments, we understand and are prepared to discuss every possible implication.
  8. We are a consulting firm. While we possess a proprietary process that is highly developed, our overall aim remains to pro-actively fix processes and establish strategies as they apply to your unique needs.
  9. Our level of communication and SEO analysis tools are second to none. We will answer questions not only about your site, but competitors as well, and show you exactly why any of them rank the way that they do.
  10. We show you results. Every month, Northcutt delivers in-depth reports that prove the month's gains, as well as a pre-established minimum of guaranteed backlinks and other various marketing contributions.
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