PRESS & BLOGGING
The Opportunities You Could Be Missing

If your company is not properly writing and distributing regular press releases and maintaining a high quality corporate blog, you are losing out on two of the most powerful, yet efficient methods of online marketing. When executed correctly, these tactics accomplish three things:

  1. Garner trust by displaying competency, as well as confident, healthy growth.
  2. Excite customers about the development of your products and organization, amplifying word of mouth.
  3. Improve search engine optimization through high quality syndicated link building and link baiting.

Read on, and learn more about how & why we've worked to master the art of making noise with these tools.

Press Marketing
Below are ten factors that further outline Northcutt's press release marketing process, and why it is one of the best investments that your organization can make. Although highly integrated with our SEO, social media, and word of mouth marketing processes, Northcutt's press release marketing yields an undeniable value proposition that stacks nicely with any pre-existing online marketing effort.
  1. On average, Northcutt press releases generate 5,000 to 100,000 permanent backlinks.
  2. Backlinks from news sites tend to be very high quality and relevant to your site (great for SEO).
  3. White hat (ethical, non-spammed) backlinks such as these also generate fantastic direct traffic.
  4. Typically, the ROI on press release impressions massively exceeds any form of CPM advertising.
  5. Syndication to local newspapers, industry magazines, and newsletters is also often common.
  6. In a surprising number of cases television, radio, and podcast exposure is also often possible.
  7. While maximizing value to news outlets, releases double as SEO copy for further long-term traffic.
  8. Press releases are virtually the only way to brag in bulk online, without having it labeled as spam.
  9. SEO-friendly press efforts result in special search traffic from Google News & Yahoo! News.
  10. Poor distribution, newswire & direct targeting, writing, or SEO, however, all result in diminished results.
Corporate Blogging

While most of the largest corporations now embrace the blog as a part of their integrated marketing communications, most will never utilize this tool to it's full potential. Northcutt's blog consulting aims to bring your organization the full scope of benefits that a blog can generate.

  1. Various blog integrations with social media amplify word of mouth discussion of your brand.
  2. Blogs are perhaps the single best way to attract natural backlinks when contributing interesting content.
  3. The availability of constant, fresh content is a known Google ranking factor that is well met by a blog.
  4. Blog copy enhances the ability for your site to rank in long tail searches, resulting in more search traffic.
  5. Smart participation in guest blogging builds further online business relationships and powerful links.
  6. RSS subscriber list building makes for a less-intrusive, modernized version of newsletter marketing.
  7. Optimizations and submissions to rank in countless blog search services provides more targeted traffic.
  8. Further backlink acquisition is done via trackback and participation in blogging communities.
  9. Occasional, transparent "behind the scenes" blogs are one of the best ways to build online trust.
  10. Your brand's image of competency, evolution, and value is further enforced through effective blogging.
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