Your customers are searching for the products that they wish to buy, and are typically only interested in who is at the top of their search results. Without Search Engine Optimization (SEO), there is no long-term, affordable way to appear in the search results of Google, Yahoo!, or Bing. This is why effective SEO is a critical component to any successful online marketing campaign. Northcutt's SEO strategy yields consistent, long-term results.

For the modern business image, an active social media presence is considered an expectation. In Northcutt's approach, it's much more. Social media activity is a confirmed Google ranking factor, and builds supplemental backlinks. For direct marketing, social media promotes a caring image and positive momentum. Finally, popular social media like Facebook & Twitter can unlock 100's of thousands of unique visitors from other less mainstream sites.

You have more customers than you have salespeople. Studies have shown that their opinion is trusted approximately 12 times more than people that work for your organization. Effective affiliate marketing will also assist the SEO process by building additional backlinks from relevant, high value websites. If you are not actively working to amplify your clients' word of mouth, you are not harnessing the full power of online marketing.

A corporate blog is a useful tool for displaying competency, expertise, and compassion. It can be used to fill social media accounts with activity. When paired with expert SEO, a blog yields a variety of additional benefits- providing fresh content (which search engines love), baiting natural backlinks (and automated trackback links), having full entries syndicated around the web, and acting as a "net" that catches "wordier" search phrases.