The Blog

What’s So Important About Social Media, Anyway?

Posted Monday, December 1st, 2014 in Social Media Marketing by .

facebook wallYou’ve heard it all before, I’m sure - the notion that you absolutely have to be on Facebook/Twitter/Google+/et-cetera.

Marketing experts all over the Internet are quite keen on avowing the virtues of social media, and you can’t click a link on the Internet without seeing at least one person talking about the value of Facebook to a business.

Thing is...what exactly is it that makes websites like Facebook so powerful?

And why should you, as a content creator, care? (more…)

How Augmented Reality And VR Will Change Social Media

Posted Monday, November 24th, 2014 in Content Marketing by .

oculus riftEver since Facebook settled comfortably into its position as the unchallenged king of social networking, people have been searching high and low for “the next big thing.”

Trouble is, no one’s entirely sure what it’s going to be - though there are plenty of guesses to go around.

Some folks are looking towards smart devices and home automation. Others are positive another awesome, innovative social network - one which will dethrone Facebook - will surface.

As for me?  I’m tossing all my chips in with augmented reality - and its closely-related cousin, virtual reality. Allow me to explain why. (more…)

To All Marketers: Give Up On Free Facebook, Not Facebook

Posted Wednesday, November 19th, 2014 in Social Media Marketing by .

facebook moneyOver the past year, businesses have only been able to watch in horror as their organic Facebook reach started to waste away.

This development should come as no surprise, as the social giant made their intentions very clear in an announcement nearly a year ago.

At that time they said, "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."

Then they reaffirmed that commitment again in March, telling CNET “Over the past few months, we have been having conversations with clients about declining organic distribution in News Feed. This is largely due to more competition driven by more sharing.”

While Facebook insisted these moves were being made to improve the average user’s news feed, many felt these changes were largely considered to be Facebook’s way of saying that if businesses wanted to use the social network as an advertising medium, then they should pay for the privilege. Those people were right. We learned that this past Friday when Facebook wrote in a blog post that they will be further dropping the reach of “organic posts [that] feel too promotional.” In their announcement they identified three types of posts which fit this criteria.

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

The changes Facebook has made over the past year have made it abundantly clear that 2015 will be even more difficult if businesses don’t pay up. In many situations, these changes are forcing companies to reassess their time investment and ask themselves, “Should I cancel my businesses’ Facebook page?” (more…)

Five Signs You're Alienating Your Audience

Posted Monday, November 17th, 2014 in Content Marketing by .

angry manWithout a doubt, one of the most important aims of content creation is to establish a connection with one’s audience.

Whether you’re writing a blog to represent a brand online or simply for your own enjoyment, the content you create needs to resonate with the people you’re addressing it to.

If it doesn’t, they’re going to end up feeling alienated - and as a result, they’re going to stop reading.

“Alienating your audience is probably the worst outcome for brand strategizing,” writes Business 2 Community’s Joshua Speers. “It’s the one position that no business wants to find themselves in, but it happens all too often, sometimes completely by accident. The results can be disastrous, no matter how well known a brand.”

Granted, Speers is talking about marketing in general here - but his statement rings true if you’re looking specifically at content creation, as well. Alienating your audience as a writer is pretty much the worst thing you can do.

Thankfully, it isn’t hard to avoid. All you need to do is train yourself to recognize the signs. From there, it’s a simple matter of taking action. (more…)

What Can PewDiePie Teach Us About Content Marketing?

Posted Wednesday, November 12th, 2014 in Content Marketing by .

pew die pieIf you haven’t heard of PewDiePie - real name Felix Kjellberg - then you probably don’t spend a whole lot of time on the Internet.

He’s a new breed of celebrity, a YouTube millionaire who runs the most subscribed channel in the world.

And he got here simply by playing video games and recording the experience.

Well, sort of. Whether intentional or not, Kjellberg is an absolute master of content marketing. He’s got a great attitude, an incredible degree of candor, and a sort of natural charisma - all of which help him connect with his audience in a way most professional marketers can only dream of. So what’s his secret? (more…)

Mounting Evidence Penguin 3.0 Doesn't Work How You Think

Posted Wednesday, November 5th, 2014 in Search Engine Optimization by .

angry penguinThe evidence continues to mount for an alternative theory that Penguin doesn't work how you think it does.

The standard theory goes something like this: if your inbound link profile looks spammy (however that may be defined), you get penalized.

My theory?

If your outbound link profile looks spammy, it either gets ignored, or in extreme cases, Penguin penalizes you.

Why do I suspect this is the case, and where's my evidence? Let's start with the evidence. (more…)

October Resource Round-up: The Best of SEO, Social Media, and Content Marketing

Posted Tuesday, November 4th, 2014 in Resource Roundups by .

readingThere was a lot of SEO news in October, but let's be honest, there was really only one story that mattered. Welcome to the world, Penguin 3.0. This month's roundup will certainly reflect that major development from last month, but as we always say, SEO, content marketing, and social media should work together to serve a singular purpose. With that in mind, we've collected the best blog posts on those subjects and rounded them up here for your convenience. Check out what you missed when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!


How Big Was Penguin 3.0?

Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher.

Google May Add Mobile User Experience To Its Ranking Algorithm

Google sees what users see, and if that is a bad mobile experience, it may impact your rankings.


Is Viral Content Always Successful Content?

Posted Monday, November 3rd, 2014 in Content Marketing, Social Media Marketing by .

glassesIt’s an incredibly exciting thing to see something you’ve created go viral. It means people find it so important that they’re sharing it with anyone who’ll listen.

It means you’ll be enjoying an unprecedented influx of traffic, and that both your name and the brand you represent will be - if only for a brief moment - known across the web.

Is that always a good thing, though? (more…)

Why Content Marketing Requires A Storyteller’s Flair

Posted Monday, October 27th, 2014 in Content Marketing by .

Millais_Boyhood_of_RaleighStorytelling is as old as human civilization itself. From ancient tribes gathered around their campfires to bards in medieval taverns; from 19th-century poets to modern-day novelists, the art of storytelling has been a major part of how we communicate for centuries. It’d be foolish to think that the Internet - prolific though it may be - has changed that simple fact.

If anything, with the birth of social media, the capacity to weave words is more important today than ever before.

“Stories,” writes Content Marketing Institute’s Debbie Williams, “make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling.” In short, if you’re skilled at telling a story and are willing to put in the work, you can be a top-notch content creator- it’s really that simple.

But what if you don’t have the gift of gab - what if tossing together a narrative isn’t something that comes naturally to you? (more…)

Estimating The Ideal Time Of Day For Your Blog Posts

Posted Monday, October 20th, 2014 in Content Marketing by .

Public domain image, royalty free stock photo from www.public-domain-image.comTiming is everything - and that’s doubly true when you’re running a blog. Post at the right time and your traffic will surge as hordes of people access and share your content. Post at the wrong time of day, and there’s a good chance no one’s going to see your articles at all.

It’s no secret that humans are creatures of habit, after all. We tend to work in patterns - meaning we do most of our computing over specific timeframes.  With that in mind...what is the right time to post? (more…)

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