March Resource Round-up: The Best of SEO, Social Media, and Content Marketing

Posted Wednesday, April 9th, 2014 in Resource Roundups by .

girl readingWe're not claiming to be scientists, but it's hard to miss the correlation between the weather getting warmer and people going outside more often. We also realize with less time to search the depths of the internet looking for the best articles, your chance of missing a great one will surely increase. So in that spirit, we gather up the most interesting and informative SEO, social media, and content marketing articles that we come across each month. As these are the subjects we know best, we feel like we have a pretty good eye. Here are the articles from March that we think you'll find useful, but feel free to share anything we may have missed in the comment section. If you want the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!

SEO

How to Write Brilliant Headlines for SEO, Social & Your Readers

Headlines. We’re bombarded by them on a daily basis as online publications vie for the most pageviews. What’s the magic formula for the world’s best headlines? Is it long or short? Positive or negative? Clever or straightforward?

Rankings Aren’t All That: How to Really Track SEO Improvements

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client.

SEO vs Inbound Marketing vs Content Marketing – A Reality Check

I am a big believer in reality over fiction in marketing when it comes to data. Creative writing is one thing, fudging the numbers is quite something else.

The Ridiculous Power of Blog Commenting

Blog commenting is the not-so-secret weapon to building your brand and authority. I'm not talking about comment spam or finding do follow blogs and littering them with links.

Confessions of a SEO Crack Dealer

I started out with zero intentions of writing this kind of post but once I started I couldn’t stop. What follows is my personal journey through the world of SEO.

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO

SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it increasingly harder for brands to manipulate their search signals in order to gain maximum search engine results page (SERP) visibility.

Optimize Mobile Retail Content for Authenticity First, SEO Second

When you look at mobile technology and all its benefits to retail marketing, one core theme resonates louder than everything else: its intensely personal nature.

4 Alternatives To Guest Blogging For Link Builders

Well the news has been out for a while, but it looks like Google is actually starting to take aggressive action against guest blogging as a method to build links. While I completely disagree with Google on this strategy, I can see why they would want to clamp down on it: It works.

Content Marketing

Getty Set 35 Million Images Free, But Who Can Use Them?

It was Christmas morning for creators the world over, as Getty Images announced that it would make 35 million photos and illustrations freely available for non-commercial usage.

Why Outbound Marketing Deserves Place Next to Content Marketing

Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”.

7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve

A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.

How to Benefit from the LinkedIn Publishing Platform

Did you know you can publish your articles on the LinkedIn publishing platform? Do you want to build more authority in your niche?

State of Content Marketing: You Say You Want a Revolution?

Revolution. That’s the term that Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe a buzz in the marketing industry that has reached crescendo over the last twelve months.

Social Media Marketing

Which Social Media Platforms Drive the Most Sales? [Infographic]

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Why Brands Need to Focus on the Link Between Social Media & Marketing

Establishing a good reputation is essential for the success of any brand and no one knows this better than those involved in the online casino industry.

Did Google Kill Social Media Marketing?

Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.

Searching for Value in Social Media Marketing

When the computing and connectedness industry began its meteoric rise in the 1990s, IT vendors and users alike scrambled for new ways to utilize the growing capabilities provided by the internet and broadband communications.

Blog More, Facebook Less and 7 More Trends from Social Media Marketing World 2014

My head is spinning. I’m sitting in the San Diego airport at 530am the morning after Social Media Marketing World 2014. It’s not margaritas… but ideas.

This month, we'll leave you with a video that shows a young man who is way better at solving the Rubik's Cube than any of us.

Image: Flickr/moriza

Ben Ustick


Social media marketer. Kind of obsessed with Twitter. Fan of the Wisconsin Badgers. Chicago enthusiast.


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