February Resource Round-up: The Best of SEO, Social Media, and Content Marketing

Posted Thursday, February 28th, 2013 in Resource Roundups by .

It's been an interesting month in inbound marketing. We continue to see arguments being made that SEO is dead and arguments to the contrary - many making the same point from different angles, namely that SEO is evolving to encompass content marketing and social media marketing. We've also seen some big commercial sites like Interflora and British newspapers take significant hits to their SERP rankings because of what Google considers to be unacceptable link building tatics.

You'll find details of all this and much more in our roundup of the most  informative and actionable content from February.

SEO

Interflora And When SEO Turns Ugly: Why Brands Need a Social Approach

Interflora and when SEO turns ugly: why brands need a social approach

Interflora had a bad week last week. Previously, the florist was easily one of the most high profile brands online in terms of search – as of Wednesday, Google has effectively wiped it off the internet, removing it from search results for common search terms like ‘flowers’ or ‘flower delivery’, and even for its own brand name. While Google is yet to comment officially about why it’s ...

The Small Business Owner’s Guide to “Speaking SEO”

SEO can be a very powerful tool for small businesses, one that I believe should be the foundation for any online marketing efforts, but the SEO industry can be a challenging one for any business owner or marketer that is new to it. photo credit: Horia Varlan via photopin cc On top of false claims, scams, and misinformation that are unfortunately part of the market place, the barrier of confusing “industry jargon” can sometimes make it difficult ...

4 Principles to Drive SEO Success

4 Principles to Drive SEO Success

I’ve been lately asked to give some tips, especially to new SEOs, to enhance their skills. Although I already presented in MozCon last year best practices and guidelines to effectively manage SEO projects, I would like to share some principles –instead of specific tips–, that when followed together I’ve found they create the foundation of a great SEO work, providing consistent, long-term value to clients that can be applicable to any SEO project and differentiate exceptional SEO specialists. I have ...

Why SEO isn’t evil by search guru Rand Fishkin

Why SEO isn’t evil by search guru Rand Fishkin

Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is the process of trying to make a website as visible as possible in your search results. Love it or hate it, SEO is important and if you run a website or have a brand that you want noticed, you want good SEO.Google is out to get black hat SEO practitioners and poor quality content, while ...

4 Steps to Becoming a Hero Using Competitor SEO Analysis

The practice of SEO is a fairly results-oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is overall a good thing, it means that SEOs are increasingly head down, focused on the things—like link building, on-page optimization, and content creation—that they believe will move the metrics needle. A byproduct of a focus on tactics that can be closely tied to metrics is that activities that are ...

The Synergy Between Web Design and SEO

Synergy is defined as the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects. In other words, it’s two or more things working together to bring about awesome results. Like Batman and Robin, chocolate and peanut butter, and most definitely like great web design and SEO. Two Peas in a Digital Pod SEO ...

Top 10 SEO Mistakes Made By Small Businesses

Top 10 SEO Mistakes Made By Small Businesses

Now-a-days, if you have a small business, you probably need a website and ideally some sort of online presence, and unfortunately for most business owners that means finding your way through a myriad of new technical challenges, including SEO and internet marketing. Internet marketing is something that you can do yourself, but it’s not an easy thing to do and there is a lot of misinformation floating around, so it’s all too easy to make mistakes. Have a look at ...

Baidu SEO: Optimising for a Chinese Target Audience

Baidu SEO: Optimising for a Chinese Target Audience

As is common knowledge, the vast population of over 1 billion in China paves the way for fantastic consumerism which we Westerners should become involved with. All company’s need is to be recognised in order to succeed, and the best way to do this is ...

Content Marketing

Proof that content marketing actually works

Proof that content marketing actually works

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too, considering the economic strain the world is under. What these people want is proof that content marketing works. Rather than hearing about the soft ...

Content Marketing: Targeted persona strategy lifts sales leads 124%

You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means ...

Digital marketing leaders share their insight on online marketing trends to keep you informed. 

If we believe Google Trends, throughout 2013 we will continue to see content marketing rise in popularity. The challenge that most online marketing companies face is that they will now have to adapt to become content publishers. Up until April 2012, most SEO companies focused on link building as the primary method to get their clients ranked high in the search ...

Creative Content Marketing: Winning Hearts, Minds & Wallets

TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes to help marketers optimize their content and build strategies that attract, engage, and ultimately convert audiences. Content Marketing is King – SEO Has Changed ...

3 Content Marketing Tactics to Defuse User-Generated Attacks

3 Content Marketing Tactics to Defuse User-Generated Attacks

For better or for worse, perception is reality among today’s online consumers, and if your enterprise has ever struggled with an adverse online reputation, you know exactly how detrimental it can be. A sour online image or comment on your content marketing efforts — driven by negative reviews, online consumer complaints, or even allegations of fraudulent activity — can all but ruin a company. And, while a positive online reputation often takes ...

5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing

Marketing trends are a funny thing. What is “true” today is often “false” tomorrow. As an example, when blogging and content marketing really started to pick up speed over these last few years, many claims were made as to the most effective size and length of blogs posts/content. I’m sure you’ve heard a few of these statements in the past: “People ...

Small Businesses Bet Bigger on Content Marketing

Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses. It’s a tactic that must be paying off, because three-quarters of small businesses also said they planned to do more content marketing this year than last—and just 4% said they had no plans to do any content marketing at all. Articles and blog posts were the type of content most favored by small ...

Social Media Marketing

Digital Marketing Kills Traditional Marketing

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing. What it gives marketers now is fragmented and dwindling audiences, as well as comparatively cruder metrics and it is ...

Black Hat vs. White Hat Social Media Marketing

Black Hat vs. White Hat Social Media Marketing

When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of. Sometimes the lines of good and bad get blurry, and even though a brand might simply be trying to improve its follower or engagement metrics, it could be crossing over to the slippery slope of using black hat tactics. Black hat tactics go against both the written and unwritten rules of social media. These ...

How to Use Hashtags in Your Social Media Marketing

How to Use Hashtags in Your Social Media Marketing

Do you use hashtags in your social media marketing? What if someone else is using the same hashtag about a totally different topic? Even worse, what if your competitor is using the same hashtag about the same topic? Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider ...

Three Reasons Why You Need Google+

Yes, that’s right: your business needs Google+. The oft-mocked social media platform has gone from the “rich kid who started his own party and nobody showed up,” to the “new, hip student who just moved into town from the West Coast.” The only problem is, not everybody is aware of the advantages Google+ can give a business – regardless of your business’s location, size, and industry. By the end of this blog post, I will sell you on how Google+ ...

Facebook Graph Search Improves Brand Visibility

Facebook Graph Search Improves Brand Visibility

The tight partnership between Microsoft and Facebook has given Bing a key role for Graph Search, a new search technology that businesses need to look at and mix their search engine optimization (SEO) strategies and social media campaigns. Facebook’s Graph Search is a tool that helps expand brand visibility for startups and large companies. While Google remains the world’s online search leader, SEO firms have to widen their client’s audience by making sure they appear in Bing, and thus Graph ...

 

We'll round things offer with this very useful video from Google's Maile Ohye:


REQUEST A FREE PROPOSAL Find out how we can help YOU dominate the web!
READY TO GET STARTED? Contact us for a free non-obligatory proposal!