January Resource Round-up: The Best of SEO, Social Media, and Content Marketing

Posted Wednesday, January 30th, 2013 in Resource Roundups by .

January is the time during which people set their course for the coming year. In the inbound marketing world that means a lot of thought is going into planning strategies for the year ahead. It looks as if content marketing will continue its ascendancy, and we can expect the social networks to continue innovating and adding new tools to the inbound marketer's kit. We've already seen the arrival of Vine from Twitter, which takes advantage of both mobile technology and video, and presents an interesting opportunity for content marketers, as is explored in one of the articles in this month's roundup.

Content Marketing

4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies

4 Reasons Why Content Marketing is Scaring the Pants Off Media CompaniesI participated in an interview by Jeffrey Davis from Original9 last week and was asked this question for the first time ever: “When will B2B marketers take their content programs to Pulitzer, NMA, Oscar level?” It’s an interesting question, and one for which I don’t have a very good answer. Traditionalists will say that because brands always have an ulterior motive for their content (to attract and/or ...

The ABC’s of Duplicate Content and Press Releases

The ABC’s of Duplicate Content and Press ReleasesTo anyone that’s been writing on the Internet for any length of time, it’s no surprise that Matt Cutts needs to be constantly supplying information about what is and isn’t considered duplicate content. Of course, if you copy and paste whole sections from other websites, you’re lighting a fuse. However, there are some other less incendiary areas that legitimate online marketers and bloggers run into that need some kind of clarification ...

How to Make Your Content Marketing SIZZLE

How to Make Your Content Marketing SIZZLE

We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their content marketing efforts. I bet if you asked visitors, you’d find even fewer find value in your content. ...

Content Marketing Optimisation > How to Avoid Future Penalties

Content Marketing Optimisation > How to Avoid Future Penalties2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy, creation and marketing. The result has been a leap into the unknown for many, and a fast learning curve for the rest but while quality content is a great thing for brands, and the web generally, ...

How to Lead an Organizational Culture of Content Marketing

How to Lead an Organizational Culture of Content MarketingI want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend. He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead without a title. Sharing their stories is part of my goal to inspire more leaders. ...

4 Myths About Using eBooks for Content Marketing

4 Myths About Using eBooks for Content Marketing

You may or may not be using ebooks as part of your content marketing. Done well, they can be the ‘killer’ part of your content marketing. You’ll get attention, time and influence. Which is much more than the hurried blog reader will give you. However, ebooks are surrounded by myths and assumptions. So in order for your ebook to be a lead-generating beast, here’s what you need to forget. “People will ...

Blogging: A Business Model for Growth

Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how the blogging can help your business? To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy ...

Three reasons why Twitter's Vine is the future of content marketing

Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter. It should be a big deal to content marketers everywhere because it's a glimpse into the future. Doing content marketing well means not only organizing ...

 

The Wisdom of Mike Tyson: Scenario Planning in Marketing
The Wisdom of Mike Tyson: Scenario Planning in Marketing
It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment when they get punched in the face. For example, what happens when that social media plan gets up-ended when someone...

SEO

Are Medium & Quora Just the Rebirth of Content Farms?

Are Medium & Quora Just the Rebirth of Content Farms? Three years ago a terrible collection of beasts rose from the sea and threatened the Internet we love so dear. These "content farms" churned out low quality prose in SEO-friendly formats to try and garner traffic from Google and other search engines. This traffic was then converted into dollars via ads, affiliate programs, commerce offers -- anything that would yield a profit. In February 2011 Google started making more specific ...

How Paying for Good Content Can Be Better Than Paying for Keywords

How Paying for Good Content Can Be Better Than Paying for Keywords In a study Eloqua and Kapost took a look at how the costs of producing content stacked against paid search. The results demonstrate that over time content marketing has a lower cost per lead. So why is content so important? It is driven by the fact that Google is rewarding positive marketing practices. An organization that can provide high value, highly relevant content is more important to Google than paid search ads. This became even more transparent with Google Penguin. ... 

Making the Best of WordPress Categories: Tips and Tools

Making the Best of WordPress Categories: Tips and ToolsBack in October of last year, I wrote an article about using tags in WordPress. Today, we shall be turning our attention towards the usage of categories in WordPress. Once again, before we proceed, allow me to disclaim: this is not a how-do-I-add-categories learning guide. For that purpose, however, I strongly suggest you check out the WordPress Codex. In this article, we will ...

 

Google Dominates 90 Percent of B2B Space
Google Dominates 90 Percent of B2B Space
From search engine marketing (SEM) and search engine optimization (SEO) to social media and email, Web workers use a variety of tools to build and sustain website traffic. But knowing what is actually working to achieve these goals (Web-wide) is important not only for accurate budgeting of time and money, but also managing stakeholder expectations. Optify’s recently released 2012 B2B Marketing Benchmark Report can help. The company analyzed more than 27 million visits to nearly 600 B2B sites from ...

Infographic: The Hidden Value of Long Tail SEO

 

Infographic: The Hidden Value of Long Tail SEO

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up your organic search engine traffic. Research suggests (and HitTail users agree) that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than head keywords. Learn more about the power of long tail SEO from our latest infographic ...

14 Steps To Make Google Penguin Love Your SEO

14 Steps To Make Google Penguin Love Your SEO
It’s no secret that Google’s algorithm changes have flipped the SEO industry on its head the last few years. Simply put, the technical SEO and link building commonly deployed a few years ago has much less of an impact as they once ...

Social Media Marketing

Five Reasons to “Dislike” Social Media

Five Reasons to “Dislike” Social Media

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I ...

Promoted Post Best Practices

Facebook Promoted Post Best Practices

f your business is active in the social media arena, you may have noticed some changes in the way these venues are operating. For instance, Facebook began implementing its post promotion efforts mid year in 2012. Across the board for all members, this new feature has been perceived by many as an annoyance. Before it took effect, all of the posts in one’s network would be displayed instantly on the newsfeed. You may have notice ...

Is There Such A Thing As Social Media Marketing?

It’s probably best to start this with some definitions… Marketing: the action or business of promoting and selling products or services, including market research and advertising. Social Media: websites and applications that enable users to create and share content or to participate in social networking. (Both definitions from http://oxforddictionaries.com) So by those definitions, is social media even compatible with the concept of promoting and selling products and services? Social media is ...

6 Truths About Using Twitter that Traditionalists Might Not Want to Hear

6 Truths About Using Twitter that Traditionalists Might Not Want to Hear

If you are a blogger or if you have an online business, then you must be on social media. While search engine optimization and organic traffic are not a thing of the past and never will be, social media allows you to actually communicate with the ones who care about your brand. So anyway, the hot three networks for marketers right now are Facebook, Google Plus and Twitter. ...

Promoting Your Content on Social Networking Sites

Promoting Your Content on Social Networking Sites

Promoting Your Content on Social Networking Sites By Sté Kerwer 5 hours ago to Setup, Social Media With the growth of sites like Facebook and Twitter and Pinterest, it’s no surprise that webmasters are looking at different ways to use the social networking sites to promote their content. Is social media marketing effective? Some swear by it and others swear about it. Like any other marketing tool, it depends on how you use it. You see those follow buttons on ...

 

We'll leave you with a fascinating interview with Google's Eric Schmidt from the Economist.

 


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