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Keeping on top of the latest trends, strategies, and news is an essential part of being an effective SEO. To make that a little easier for you, here's a distillation of the most interesting, informative, and entertaining articles we came across this month.
Decoding common SEO jargon - SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing.
7 Reasons Why Social Media And SEO Marketing Killed The Paper - In the past, anyone who wanted to search for a local coffee shop propped open the yellow pages and scoured through extensive lists of cafes. With the advent of the Internet, paper directories have become a thing of the past.
Top SEO Myths And Misconceptions - A little bit of knowledge is a dangerous thing.
What Does Google Want in a Website? - If Google could talk, and if it were free to explain what it wants in a Website, what do you think it would say?
7 Little-Known Factors That Affect Your Search Engine Ranking - Just because you've assembled an impressive website doesn't mean the cyberworld will beat a path to your door.
How Often Should You Tweak Your SEO Marketing Campaign? - When planning your SEO marketing strategy, you have to remember that “high quality” to a search engine is often quite different from what a human would judge as “high quality.”
Good Rel.ations – A Beginners Guide to Rel Attributes - Rel attributes pertain to links and describe the relationship of the linked target to the content.
The Projected Top 5 SEO Trends For 2013 - With 2012 almost ending, now is the perfect time to review the SEO methods that proved most efficient in ensuring businesses’ online popularity.
How AuthorRank is going to change the face of SEO - We view rich snippets as just the start of a curve towards ranking content based on – in part – the online reputation of the author, including the number and quality of online shares/citations.
How to Make Sure You Never Miss a Tweet About Your Blog Content - Ask any blogger how important social media is for their blog traffic, and they’ll (mostly) say very important.
5 Things You Can Learn From Brands Who Do Social Media Right - While you would think social media would be a blogger’s forte, many brands are tapping into social media as a means of marketing — and in some cases, they’re doing it better.
Social Is Going Visual - Are You Ready - Let’s face it – social media, and the web overall, is becoming much more visual
Finding People in Your Industry to Follow on Social is as Easy as Spying on Competitors - The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.
The Social Business world according to IBM - Whilst those of us in the industry are convinced of the transformative power of social business, it’s always nice to have a conclusive study to back us up. Step forward IBM.
Pinterest Marketing: What Marketers Need to Know to Succeed - To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.
11 Costly Mistakes That May Reduce Your Blog Traffic - if you are making common SEO mistakes, it might lead to complete traffic disaster for your Blog.
What Does Your Designer Need To Know About Your Content? - Let’s talk about what your designer needs to have and know to deliver a design that supports your content.
Why Brands Need to Act Like Media Companies - Times are changing. The Internet is cluttered with ads all competing for the attention of consumers. In order to stand out from the masses, brands need to start acting like media companies.
Content Marketing: Misstakes arr Bad - Content marketing is hot right now, but unfortunately won very important stage in the process is often an afterthought, or even overlooked completely.
How to Reverse Engineer the Perfect Content Strategy - I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.
Let's round-off the round-up with a thought for our colleagues in New York, who haven't had the best start to November.