10 Best Infographics about Link Building

Posted Wednesday, February 22nd, 2012 in Link Building by .

We all love infographics.  They come in lots of shapes and colors, simplify the complex, and tend to result in piles of killer backlinks for their publishers.  Case in point, they've motivated me to link to a variety of competitors due to their fine work with this very blog post. This week, I'd like to share with you 10 of my favorite link building infographics, each of which convey similar SEO concepts in hugely different ways. Enjoy!

10.) Linktoberfest by Vertical Measures

This one is short and sweet, proving the point that you don't need 20 screen fulls of statistics to pull off an infographic. It shows the relationship between some common link building methods and the typical PageRank value of the links that they obtain. Best of all, if you follow the link above, you'll be taken to an interactive version!

Linktoberfest! SEO Infographic for Link Data Visualization

9.) Monopoly Board by linkbuilding.nl

Proving that infographics don't need to be made up of charts, graphs, and flowcharts, this great infographic by Dutch SEO company linkbuilding.nl uses an image of the popular board game, Monopoly, to make it's points.

Link building: it's a popularity game

8.) Freakonomics of Link Building by Pear Analytics

So simple and well, ugly, yet conveys a great message clearly and cleverly. I can't help but include a link to Pear Analytics on this list for it!

link building graph

7.) Understanding PageRank by Zippy Cart

How do you make an infographic about something that is completely intangible while using no mathematical data? Zippy Cart pulled it off.

pagerank infographic

6.) How We Shared Content in 2010 by ReadWrite

This design is simple at to the point. While not as comprehensive in the area of link building as some of these other designs, it gives some great data on social signals that the others in this list do not.

how we share content

5.) 10 Commandments of Link Building by Klikki

An impressive display of simple link building advice that begs to be linked. Nice job!

10 commandments of link building

4.) SEO in Pictures via Data Dial

This great design from Data Dial is about more than just link building, but we thought it was worth including all the same. It summarizes a variety of SEO concepts in a nice vertical layout. Well done guys!

seo in pictures

3.) Visual Guide to SEO by Netchunks

Another attempt at visualizing the SEO process as a whole, with several angles on link building.

visual guide to seo

2.) How to Build Links by HUA Marketing

This gorgeous infographic tops our list, most due to it's creative use of a web of links.

hua link building infographic

1.) Building Authority by Vertical Measures

This gorgeous design tops the list. Not only is it easy on the eye, but it gives perhaps the most comprehensive breakdown on the complex process in which a web site becomes an authority as interpreted by the search engines.

Infographic: The Authority Building Machine

Corey Northcutt


Corey is the CEO of Northcutt. He's been rocking inbound marketing for more than a decade, and not blogging on this site as much as he should.

  • http://www.FamilyTreeDentalGroup.com/ Austin Dentist

    So many wonderful SEO graphics - overwhelming, but educational!

    • CoreyNorthcutt

      Glad you enjoyed them.

  • http://www.semmedia.org/ SEM Media

    Lovely Link Building infographics. This really makes sense how link building works

    • CoreyNorthcutt

      Glad you liked them- feel free to share!

  • Jesse Aaron

    Nice post Corey, great finds. Don't you think it's a bit ironic infographics about link building, content marketing, social branding, etc. are essentially created as a part of their own link-building efforts/campaign?

    • http://www.northcutt.com/ Ben Ustick

      It's the natural evolution of blog posts about link building, content marketing, and social branding that are created as part of their own campaign :)

      • Jesse Aaron

        Haha that's a fun way to put it...I was expecting something more on the lines of "intricate mastermind irony link-building" ...but natural evolution sounds better :)


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